Navigating event sponsorship

This is a topic that Cynthia discusses occasionally. If the event scheduled below is passed, email BiP that you are interested and we’ll keep you posted. Or, invite Cynthia to present the topic at your organization.


Nonprofits hold events to promote their wonderful work in the community. Special events are also a way to initiate a nonprofit-business partnership and, in the process, raise money with the event. Building these partnerships can be tricky.

The session will discuss the ins and outs of sponsorship, including:

  • How to secure sponsors for your event (i.e., who to target and what benefits you offer)
  • How to pitch your event so that for-profit businesses choose to partner with your organization
  • How media sponsorships work
  • Other types of sponsors
  • Non-event sponsorship opportunities